SHOP SMALL, SUPPORT ALWAYS
Once fallen leaves are replaced with twinkling lights, storefronts begin to sparkle too, beckoning holiday shoppers to spend their dollars locally. While many retail businesses—especially niche stores such as those selling games, toys, or hobbies—rely heavily on November and December for much of their yearly revenue, it's also crucial to explore ways small businesses can thrive throughout the entire year.
Retail partners like American Express know this which is why their well promoted “Shop Small Saturday” campaign encourages participating business owners to use the online business hub that includes discounts on business software, free social media posts, online educational content, and more.
In Georgia, state partners offer year-round support too. The Georgia Grown program promotes hundreds of Georgia businesses in stores and online, while the World Trade Center Savannah supports global trade through education and outreach.
Whether you’re setting up your own storefront for the season or shopping small, don’t forget to share these resources with the business owners you encounter. These and region-specific partners to support small businesses can be found year-round on GrowGeorgia.com.