Vision

Tresena Bowe is the entrepreneur behind the vision of, “Brown Butter Shoppe [brownbuttershoppe.com]” and now a partner at Social Butterfly in Brunswick, GA. Her mission has always been clear - to foster an inclusive and inspiring environment where creatives from all backgrounds can come together to explore, innovate, and express their unique visions.

To taking her idea and transform into a business, Tresena knew she had to believe in

herself and her community.

"You can have the best idea, you can have it all written down, but if you don't believe, it's

not going to work for you because the power of belief is very intentional about saying, "I'm here, I want to get here, but I believe that is possible. I don't know how it's possible, but I believe it's possible," she recently shared.

Previously Located along the gateway to the historic downtown, Tresena referred to her shop as the “The New Store on the Block.” It all started when she set out to create a space where local and global brands could build their audience before taking on a full retail shop. Her vision is to provide a retail incubator for artisans and help close the access gap to brick-and-mortar dreams.

After opening in 2024, the shop became a cultural hub and light in the Brunswick community. Inspired by the creators she was working with, Tresena found a partner Shemeka Frazier Sorrells, to collaborate alongside the retail incubator space blossoming into – Social Butterfly- a wine and gift store located at 1614 Newcastle St [google.com].

Transformation

Shemeka Frazier Sorrells, owner and operator of Social! BWK brings wine into the product offerings at Social Butterfly, filling in a necessary gap of representation in the wine industry and in Brunswick, GA.

Beyond retail, the space on Newcastle Street has expanded to intentionally foster connection through shared experiences. Wine tasting events, art events and more are strengthening community. These partners are showing that alignment doesn’t compete, it collaborates.

Connection

Coastal residents and visitors can stop by or inquire about hosting an event at the space at:

• 1614 Newcastle Street, Brunswick, GA, USA
• brownbuttershoppe@gmail.com
• www.brownbuttershoppe.com